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Modern generative AI is impressive – it’s now feasible to avoid search engines and instead use search-capable generative AI to answer questions. AI can generate images, (bad) poems, and even code. So what is it good for, and when is it good enough? It’s very appealing to cut out the expensive developers and start talking to an LLM right away to build your next product. And it can work – there are products on the market currently which were built primarily using AI. Why not your next product? The reality is more nuanced. Code generation can genuinely accelerate certain tasks. But depending on what you’re building, the speed you gain upfront can become a liability later—costing your organization time, money, and trust.